The short version. Sports psychology credentials impress sports organizations and can read as irrelevant to corporate buyers. Dr. Amber Selking's site uses her own framing, from the locker room to the boardroom, as the bridge, and places the PhD early to separate her from former athletes.
The positioning problem
Sports psychology credentials impress sports organizations and can read as irrelevant to a corporate buyer. The site had to carry elite athletic credibility into business without making a corporate leader feel like they were being sold a football program.
What we did
The site uses her existing framing, from the locker room to the boardroom, as the structural bridge. It acknowledges the athletic origin openly and then immediately translates it, which is more persuasive than hiding the sports background or leading with it exclusively.
Structure and booking path
The PhD does specific work here. It separates her from the large population of former athletes offering mindset advice, so the credential is placed where a skeptical corporate buyer will see it early rather than buried in a biography.
Built for search and AI visibility
The podcast, with a substantial download history, functions as a continuously growing topical authority asset. Consistent publication on one subject is the single most reliable way to become the entity a search or answer engine associates with that subject.
The book and podcast give buyers two low-commitment ways to evaluate her thinking before they inquire, which shortens the path to a qualified inquiry.
Audience
Corporate leadership, sports organizations, conferences
