The short version. Stunt footage sells a highlight reel, not a keynote. Eddie Davenport's site is built on one physiological insight that makes the career directly relevant: the body does not distinguish between a 30-foot fall and a hard conversation with your boss. The stress response is identical.
The positioning problem
The stunt career is visually spectacular, which is both the asset and the trap. A site that leads with explosions and falls sells a highlight reel. A corporate planner needs to know what a leadership team does differently on Tuesday morning as a result.
What we did
We built the site on a single physiological insight that makes the stunt career directly relevant: the body does not distinguish between a 30-foot fall and a difficult conversation with your boss. The stress response is the same. That claim earns the audience's attention and instantly makes the keynote about them rather than about him.
Structure and booking path
The F.E.A.R. framework, Focus Energy and Attention on Results, gives the message a repeatable structure. The hero pairs the keynote title with the audience outcome, how great leaders turn hesitation into action when the stakes are highest, so the business application is visible before any scrolling.
Built for search and AI visibility
The site opens with a question written in the buyer's own language, where a team slows down when it matters most, rather than with the speaker's biography. Framing content as the question the buyer is actually asking is the core principle of answer engine optimization.
The reel is reachable from the hero and again mid-page, and the booking path is a dedicated page rather than a buried form.
Audience
Corporate leadership, sales teams, conferences
