The short version. Shanna Adamic's story contains a Fortune 100 merger and a life-threatening brain tumor, two things that usually fight on a website. Using her book title, Audacious Optimism, as the organizing idea makes both halves one story and turns resilience into a leadership competency.
The positioning problem
Shanna's story contains two things that usually fight each other on a website. She led her team through the largest merger in healthcare IT history, and she survived a life-threatening brain tumor. Lead with the corporate credential and the site feels like a LinkedIn profile. Lead with the survival story and she becomes an inspirational speaker without a business application.
What we did
We used the book title as the organizing idea. Audacious Optimism is the thread that makes both halves of the story one story: the mindset that carried her through a Fortune 100 merger is the same mindset that carried her through the diagnosis. That framing lets the site present resilience as a leadership competency rather than as a personal triumph.
Structure and booking path
The keynote page leads with the audience outcome, restoring hope and confidence when obstacles loom large enough to erase both, rather than with the speaker's biography. The bio lives on its own page for planners who want to verify credentials after they have already decided they are interested.
Built for search and AI visibility
Testimonials are attributed to named executives with their organizations, which matters more than most speakers realize. Attributed, specific proof is the kind of content that AI systems treat as trustworthy signal, while unattributed praise is treated as marketing noise.
The design uses warm, high-contrast typography rather than the clinical corporate palette common to executive speakers, matching the optimism message without undercutting the boardroom credibility.
Audience
Corporate leadership, healthcare, associations
