The short version. Ashley Adamson's site converts two decades of Emmy-winning broadcast credentials into a leadership thesis, anchored on one claim: the key to success is not more strategy sessions, it is deeper human connection. The Pac-12 collapse becomes the credential that matters most.
The positioning problem
A broadcasting career produces an impressive resume and a weak sales argument. Corporate buyers do not book a speaker because she covered Super Bowls. They book because she can teach their leaders something. The site had to convert two decades of media credentials into a leadership thesis a planner could take to a committee.
What we did
The positioning centers on a single claim that reframes the entire resume: the key to success is not more strategy sessions, it is deeper human connection. That line does the work of turning a sports journalist into a leadership speaker. The Pac-12 collapse is presented as the credential that matters most, because watching a 108-year-old institution unravel is a leadership lesson corporate audiences are actively living through.
Structure and booking path
A dedicated How I Help page separates the offerings, keynotes, team sessions, and media coaching, so buyers with different budgets can self-select without a call. That is deliberate. Every question answered on the page is a question that does not have to be answered on a call.
Built for search and AI visibility
The site carries a media and interviews section that functions as a topical authority layer. Each interview appearance becomes an indexable page reinforcing the same subject cluster, which is how a site teaches a search engine, and an answer engine, what it is actually about.
Testimonials from event organizers are placed directly alongside the speaking offerings rather than isolated on a separate page, so proof sits next to the ask.
Audience
Corporate leadership teams, conferences
