The short version. John Garrett's site sells retention, not comedy. Humor is presented as the mechanism rather than the product, everything ladders up to the named What's Your “And”? movement, and a dedicated Meeting Professionals page answers the planner's private worry about looking good.
The positioning problem
Funny is a hard thing to sell on a website. A comedian-speaker faces a specific objection from corporate buyers: entertaining is nice, but will my leadership team learn anything? The site had to prove the business case before it leaned on the laughs.
What we did
We built the site around the retention argument rather than the comedy. The core framing is that organizations come to John to keep the right people longer, and humor is the mechanism, not the product. The book, the podcast, and the movement all reinforce a single named idea, What's Your And, which gives the brand something ownable that competitors cannot copy.
Structure and booking path
The site includes a dedicated Meeting Professionals page, which is the single most underused page type in the speaking industry. It exists to answer the planner's real private worry: will this speaker make me look good? It walks through prep, performance, and follow-up so the buyer knows exactly how the engagement will go before they inquire.
Built for search and AI visibility
An interactive five-minute diagnostic maps a company across talent development and retention discipline. It captures leads, and it also gives the site a genuinely useful interactive asset, which is the kind of resource that earns links and citations rather than just ranking for a moment.
Testimonials are attributed to named meeting planners and directors with their titles, because an attributed quote from a buyer carries more weight with the next buyer than an anonymous rave.
Audience
Accounting firms, corporate teams, associations
